Mission Reuse: from disposable to reusable solutions
Disposable products are used in huge numbers. In the Netherlands alone, this amounts to 3 billion disposable cups and 876 million takeaway and delivery meals in disposable packaging per year. Together, all these disposable products lead to an unnecessarily high consumption of raw materials, CO2 emissions, waste, and litter. From innovation to implementation With Mission Reuse, we want to ensure that disposable options become a thing of the past […]
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Single-use products are used in massive quantities. Every year in the Netherlands alone, this amounts to 3 billion disposable cups and 876 million takeaway and delivery meals in single-use packaging. All these single-use products combined cause an unnecessary consumption of raw materials, CO2 emissions, waste, and litter.
From innovation to realisation
With Mission Reuse, we want to ensure that single-use options become a thing of the past. With reuse systems, you can easily buy your coffee in a cup that you return. Online orders can be delivered in a reusable bag. Meals can be delivered in containers that, after cleaning, are used for a subsequent meal delivery by your favourite restaurant. It is possible, it is convenient, and it is better for the environment.
Pilot in Utrecht
Mission Reuse tests innovative reuse concepts in practice. The first pilot has now started in Utrecht. Catering entrepreneurs and their customers are testing the use of reusable cups there. We also conducted research into the potential of switching to reusable cups. What are the findings? Consumers are calling for more sustainability. The business community is curious about new reuse concepts. And European legislation encourages member states to work on a transition from single-use to reuse. The momentum for the transition to reusable cups is now.
The road from single-use to reusable
In the coming period, we will conduct more pilots with other products and packaging. If the new designs prove successful in practice, Mission Reuse will connect the entrepreneurs with larger market players. At the same time, Mission Reuse is also approaching local and national governments to advocate for policies that discourage single-use while supporting reuse. Through appealing public and policy campaigns, we bring reuse to the attention of producers, policymakers, and consumers. We hope that many will join us on the path from single-use to reuse.
Mission Reuse
Mission Reuse is a multi-year transition programme run by three initiators: Enviu, Recycling Netwerk Benelux, and Natuur & Milieu. Enviu develops circular business models and launches innovations onto the market together with companies and start-ups. Recycling Netwerk Benelux focuses on waste policies that are better for the environment. Natuur & Milieu focuses on a more sustainable use of raw materials, by both businesses and consumers.
More info on the website of Mission Reuse
Businesses, municipalities, and other organisations wishing to collaborate on reusable solutions are warmly invited to contact info@missionreuse.com
Related articles: Trouw, We throw away 3 billion coffee cups a year. This experiment aims to reduce the disposable mountain, 17 November 2020
Single-use products are used in massive quantities. Every year in the Netherlands alone, this amounts to 3 billion disposable cups and 876 million takeaway and delivery meals in single-use packaging. All these single-use products combined cause an unnecessary consumption of raw materials, CO2 emissions, waste, and litter.
From innovation to realisation
With Mission Reuse, we want to ensure that single-use options become a thing of the past. With reuse systems, you can easily buy your coffee in a cup that you return. Online orders can be delivered in a reusable bag. Meals can be delivered in containers that, after cleaning, are used for a subsequent meal delivery by your favourite restaurant. It is possible, it is convenient, and it is better for the environment.
Pilot in Utrecht
Mission Reuse tests innovative reuse concepts in practice. The first pilot has now started in Utrecht. Catering entrepreneurs and their customers are testing the use of reusable cups there. We also conducted research into the potential of switching to reusable cups. What are the findings? Consumers are calling for more sustainability. The business community is curious about new reuse concepts. And European legislation encourages member states to work on a transition from single-use to reuse. The momentum for the transition to reusable cups is now.
The road from single-use to reusable
In the coming period, we will conduct more pilots with other products and packaging. If the new designs prove successful in practice, Mission Reuse will connect the entrepreneurs with larger market players. At the same time, Mission Reuse is also approaching local and national governments to advocate for policies that discourage single-use while supporting reuse. Through appealing public and policy campaigns, we bring reuse to the attention of producers, policymakers, and consumers. We hope that many will join us on the path from single-use to reuse.
Mission Reuse
Mission Reuse is a multi-year transition programme run by three initiators: Enviu, Recycling Netwerk Benelux, and Natuur & Milieu. Enviu develops circular business models and launches innovations onto the market together with companies and start-ups. Recycling Netwerk Benelux focuses on waste policies that are better for the environment. Natuur & Milieu focuses on a more sustainable use of raw materials, by both businesses and consumers.
More info on the website of Mission Reuse
Businesses, municipalities, and other organisations wishing to collaborate on reusable solutions are warmly invited to contact info@missionreuse.com
Related articles: Trouw, We throw away 3 billion coffee cups a year. This experiment aims to reduce the disposable mountain, 17 November 2020
